Claudette Millettes Blog

About Online Marketing, Ecommerce and Everything Else

8 Ecommerce Trends You Should Be Practicing

While the question of when exactly did ecommerce start, there’s no doubt it has revolutionized the way we shop.  In fact, recent statistics show that 63% of people prefer to shop online as opposed to actual stores. That being said, ecommerce has no other way to go but up.

As time progresses, so does the way sellers and buyers behave. Where it operates doesn’t change but how it operates is certainly evolving.

So if you’re an ecommerce practitioner and are wondering whether you’re still at the olden days of ecommerce or not, this post can help you out. Below are some of the top ecommerce trends of 2015 you should be aware of.

1. Revisiting strategies

Many ecommerce sites have been around for as long as we can remember. Ebay has selling items online since 1995 and it looks like they’re not slowing down. What’s their secret? They know how to go back to basics every now and then.

No matter how long you’ve been in the business, you need to constantly revisit your goals, plans and strategies to see if you’re still headed at the right direction. Considering this year as a highly technology-dependent era, you need to learn how to tailor-fit your primary goals into the most current trends.

Without reviewing you can get lost and left behind so it’s about time you do so.

2. Third party ecommerce providers

One way online sellers can come up with creative, functional and effective ecommerce sites is through depending on third party— such as Shopify.

It is one of the most popular providers of ecommerce solutions around.  This platform allows online sellers to maximize the potential of their products by giving them a simple but convenient site set up.

So if you’re having a hard time setting up and maintaining a site, it’s good to get big help for a small amount.

3. Social media integration

Facebook is a little shy of a billion users, Twitter has over 100 million users and Pinterest has gained the liking of over 4 million users. If you’re not integrating your ecommerce with social media, then you’re practically missing billions of potential customers.

While it’s not the only way to grow your market and profits, social media is here to stay. With the amount of users in various platforms, it’s one way for you to gain more customer insight, invite more potential customers and make others aware of your brand.

Take advantage of this tool and turn your “Likes” into loyal customers.

4. Device-friendly ecommerce

Thanks to the digital age we’re living in, tablet and mobile phone sales are quickly increasing. With the popularity of smart phones and androids as well as other handheld devices, it’s just right for your ecommerce to still be visible in this area.

It is important that your site is device-friendly. There are so many people on the go and prefer to receive and retrieve information through their phones or tablets. So make sure that if one’s thinking about buying your product, it should be as easy as when they are in front of their laptops.

5. 24/7 online support

More and more ecommerce practitioners are personalizing shopping experience to make it appear like you’re in an actual store. One of the recent trends is to provide 24/7 online support through live chat or stored queries.

If you’re still not practicing this, I highly suggest you do so. Think of it as having a walk in customer who is eyeing a certain product but is in need of customer assistance. Not only will this make it easier for your client, it will also give them the impression that you are reliable and trustworthy.

6. Multiple store views

Big brands online have been practicing multiple store views for quite some time so it’s just about the perfect timing for you to pull this off as well.

Say you’re running an ecommerce site based in Singapore. Why not make it a lot friendlier for everyone by having multiple languages? Let your site be translated into Tamil, Malay, Chinese and English. This will be of big help in targeting a lot more potential customers rather than sticking to just English or Chinese.

7. Video promotions

Dynamic content is one of the most popular trends in ecommerce today. No longer are you limited to presenting your products through images and words. You can also take a step further by using videos.

Video promotions can speak for your brand entirely. You can show how it’s being used, who’s been using it and how efficient it is. Just make sure you to make your videos as short and straightforward as possible. People are still impatient and can easily get bored waiting for the buffering to finish.

8. Contests

If there’s one thing people love, it’s free stuff. It makes them feel exclusive and special so what you can do is let your potential and current customers feel just that. How? By holding contests in your site!

Online contests are one trend that’s been popularized all over social media. Businesses have been giving away incentives to those who can in turn, help them grow their market and their profits. Whether you’re doing it on Instagram, Pinterest Facebook or in your site itself, make sure you give away prizes once in a while.

Trends come and go. What’s important is that you’re in the know and practice every effective trend before they wear out. Even in the realm of ecommerce, you should stay updated for you not to be left out and be forgotten by your market.

Web Design Singapore is specialise in Ecommerce Web Design. Please contact them if you need helps.

Is Your Business Blog Boring?

Isn’t it a bummer when you try to read something but your mind just keeps wandering? So you begin to question yourself: Is it my attention span? Am I just distracted?

To tell you the truth, it’s mostly the writer’s fault.

It’s a deadly sin for bloggers to bore their readers. Those who are quite challenged in this area are the business bloggers. Considering the amount of serious information they need to address, it’s indeed a test of creativity and consistency.

Today, I’m going to talk about the reasons why your blog is considered boring by your market as well as the ways to remedy the situation.

Why makes your blog boring?

I’ve prepared a few possible reasons why your content may be boring. So consider this as a checklist to see if you need to change something or not.

You keep on using business jargons.

As an online marketing practitioner, of course you very well the definitions of inbound marketing, sitemap or landing pages. But does your market know that?

One of the purposes of having a business blog (apart from your website and SNS) is to provide the meaning of such jargons and explain it the way any man/woman will understand.

You can forget about your market ever being interested in what you have to say if you can’t change your tone and level your entries in a reader-friendly manner.

You have no sense of space.

What do I mean when I say this? You clog all your paragraphs together, which makes them look like a humongous body of text. You know how that translates to your readers? It’s horrific.

It isn’t too promising if your entries don’t have a sense of space into them. It’s like you want to bombard your market information without easing your way through each point.

Remember, if that’s how your blog entries look like every time, you can trust no one will bother going back to it.

You don’t know headers.

Much like giving spaces to your paragraphs, headers are just as important. Many online marketers who blog end up unaware of sectioning their thoughts and translating it with a sense of organization.

If you can’t dissect your paragraphs into topics within the whole entry, your readers may not end up reading anything at all.

The natural inclination of readers is to read what most attracts them. We are choosy and once you we easily find what we’d like to read, then it’s very much a smoother road ahead of us— including the bloggers.

Headers provide such opportunity to them as these tools explain exactly what they’re bound to read so take this into account.

You don’t use images.

This is what I consider as one of the biggest mistakes business bloggers can make.

If your business is a lot more technical, then it’s even more critical to use images like graphs or charts.

We, humans, are naturally designed to be attracted to visuals. It draws our attention in and let’s us see somewhat a summary of all the words in your post. If you as a blogger fail to meet this, then you’re going to have a problem sustaining the interest of your market.

Your grammar sucks.

It’s practically a cardinal rule to possess good grammar when writing.

The common misconception of businesses is they belittle the power of blogs. They feel as if most people won’t take posts seriously so they don’t really mind if there are any misspelled or syntax errors in their entry.

The fact is the flawlessness of your grammar and punctuation can determine the level of your credibility. If you keep neglecting this with the absence of proofreading, then don’t expect people to take you seriously.

You should understand that there are a lot of “grammar Nazis” our there and they can truly persecute your business online just for not knowing what the difference of “your” and “you’re” is.

You don’t update regularly.

A blog is the modern age diary. When you sign up for such a task, you are also signing up to a commitment of updating your posts religiously. It’s the very idea of having a blog so what point is there if you don’t have the discipline?

What you need to do is to maintain a significant amount of online presence. You don’t have to write every single day. If you choose to post 3 or four times a week, keep it that way. You can’t just be all out writing everyday and all of a sudden, you’re nowhere to be found.

Readers who stumble upon your blog that is not updated consistently will right away have the idea that you don’t have enough dedication. So try your best to veer away from that.

You’re too serious.

I understand you’re writing about business so you’re supposed to talk about serious things. But should you sound so stiff and serious?

People from all walks of life can and will end up finding your blog. If your tone is too much like a businessman on a board meeting, then it can easily turn them off.

The beauty about writing is you can change your tone even if you’re talking about the latest news in the stock market. You can relay the updates to your readers without sounding like a primetime TV news anchor.

The words business and boring are almost always intertwined— in a not so pleasant way. But if you have the skill of tweaking words and sharing your stories in an easy manner, then you can trust more and more readers will flock your page.

As a business that practices blogging, have a mindset of thought leadership. It will be a lot less challenging on your part to win over your market in that venue.

Using Google+ For Your Business

When Google+ came out a little over a year ago, people had mixed emotions about it. Others felt like it was an unnecessary move for Google to join in the social network circle while some thought it was an underrated platform that’s yet to maximize its potential.

I, for one, was skeptic to find that Google made this social extension but as I continued navigating through it, I realized just how much it could benefit people— especially businesses.

For this post, I’m going to share with you how you can use Google+ for your business and why you should be doing it already. You may be active in Facebook, Twitter, Pinterest and LinkedIn but see how Google+ could be an effective part of your social media platform family.

How are the numbers going for Google+?

Before we move to the how and why, let’s take a look at how the statistics are going for Google+. As of last month, there are about 250 Million users that have upgraded to Google+ accounts, 150 Million of which are monthly active users. Half of these users sign in daily.

Taking a look at the numbers, it’s obvious that Google+ does have the power and influence to have people become more active and engaged. This can be a great key to turning businesses into becoming greater successes.

Now, let’s move on to how you can use it to better your business.

How can you use Google+ for your business?

  1. Make a business page. – It’s not enough that you have a personal page. Google+ has optimized its services and added a Google+ business page to help companies be known worldwide.

Google+ business page allows you to share interests (like videos, images, news links), promote your business through putting the +1 button anywhere you can have your promos/products/interests be appreciated and you can also measure the interaction and feedback of your customers.

  1. Organize your circles. – The beautiful thing about Google+ is it allows you to easily add people into your circles. Through this, you’ll be able to expand your market. You can take it a step further by organizing your circles such as Potential Clients, Current Customers, Business Partners, etc. This way, it will be a lot easier for you to know how to communicate to a specific circle.
  1. Share more than your products/services. – Google+ business page is not just about sharing what you can offer people. You should also post those that interest your business or those that can relate to it. Upload news related to the nature of what you do. This way, people will know that you can relate to them, which is a big plus to any businesses.
  1. Hangout – One of the key features of Google+ is their hangout. It’s a video group chat that allows multiple people to talk with each other at the same time. This can be very handy if you want to educate your market, let it stand as a customer service hotline as well as close you in on what your market needs and wants.

One way to maximize hangout is that it allows you to name the video group chat, have a white board presentation and even call in from inside the hangout. You can take it another step and use videos to interview your business staff and partners. You can even share to your market coverage of your company events just to make it more personalized.

  1. Let people know about promos. – You can’t directly promote your discounts and exclusive deals on Google+ but you can put in links to make it visible online. Everybody likes discounted things or even freebies so go ahead and post it into your business page.

Why do you need Google+ for your business?

Now that we’ve covered some ground on how you can use Google+ to better your business, let’s take a look at why you need it.

  1. Google+ pages are indexed by Google.

When I say indexed pages, it means your business page is tied in with the Search option of Google. If you’re using an account in this social medial platform, people who are in need of your products/ services can easily see you.

Easy and fast online visibility can add up a lot to your sales and profits so why not be on Google+?

  1. It’s user-friendly and easy on the eye.

Google+ is refreshingly new a good eye candy too. Considering the simple yet elegant layout, it allows easy navigation and a minimal feel to your market as well as you, a personal user of the platform.

  1. It hits more than two birds with one stone.

Another beautiful thing about Google+ is it can accommodate more than one person when you’re dealing with videos. Communication is key to any businesses’ success. Being able to engage in conversation with more than once customer not only saves time but it also allows for a pretty productive chat.

  1. It’s going to be big really soon.

Considering Google’s influence in the way people move online, it will be no surprised that Google+ will be a huge business hit really soon. It’s better to be on it as soon as possible before you get left out.

Google+ may not have the same amount of active users as Facebook and LinkedIn but it sure promises a big impact on online marketing soon enough. If you’re one who’s still not using it, I suggest you update yours now and start enjoying the many benefits Google+ has in stored for you.