While the question of when exactly did ecommerce start, there’s no doubt it has revolutionized the way we shop. In fact, recent statistics show that 63% of people prefer to shop online as opposed to actual stores. That being said, ecommerce has no other way to go but up.
As time progresses, so does the way sellers and buyers behave. Where it operates doesn’t change but how it operates is certainly evolving.
So if you’re an ecommerce practitioner and are wondering whether you’re still at the olden days of ecommerce or not, this post can help you out. Below are some of the top ecommerce trends of 2015 you should be aware of.
1. Revisiting strategies
Many ecommerce sites have been around for as long as we can remember. Ebay has selling items online since 1995 and it looks like they’re not slowing down. What’s their secret? They know how to go back to basics every now and then.
No matter how long you’ve been in the business, you need to constantly revisit your goals, plans and strategies to see if you’re still headed at the right direction. Considering this year as a highly technology-dependent era, you need to learn how to tailor-fit your primary goals into the most current trends.
Without reviewing you can get lost and left behind so it’s about time you do so.
2. Third party ecommerce providers
One way online sellers can come up with creative, functional and effective ecommerce sites is through depending on third party— such as Shopify.
It is one of the most popular providers of ecommerce solutions around. This platform allows online sellers to maximize the potential of their products by giving them a simple but convenient site set up.
So if you’re having a hard time setting up and maintaining a site, it’s good to get big help for a small amount.
3. Social media integration
Facebook is a little shy of a billion users, Twitter has over 100 million users and Pinterest has gained the liking of over 4 million users. If you’re not integrating your ecommerce with social media, then you’re practically missing billions of potential customers.
While it’s not the only way to grow your market and profits, social media is here to stay. With the amount of users in various platforms, it’s one way for you to gain more customer insight, invite more potential customers and make others aware of your brand.
Take advantage of this tool and turn your “Likes” into loyal customers.
4. Device-friendly ecommerce
Thanks to the digital age we’re living in, tablet and mobile phone sales are quickly increasing. With the popularity of smart phones and androids as well as other handheld devices, it’s just right for your ecommerce to still be visible in this area.
It is important that your site is device-friendly. There are so many people on the go and prefer to receive and retrieve information through their phones or tablets. So make sure that if one’s thinking about buying your product, it should be as easy as when they are in front of their laptops.
5. 24/7 online support
More and more ecommerce practitioners are personalizing shopping experience to make it appear like you’re in an actual store. One of the recent trends is to provide 24/7 online support through live chat or stored queries.
If you’re still not practicing this, I highly suggest you do so. Think of it as having a walk in customer who is eyeing a certain product but is in need of customer assistance. Not only will this make it easier for your client, it will also give them the impression that you are reliable and trustworthy.
6. Multiple store views
Big brands online have been practicing multiple store views for quite some time so it’s just about the perfect timing for you to pull this off as well.
Say you’re running an ecommerce site based in Singapore. Why not make it a lot friendlier for everyone by having multiple languages? Let your site be translated into Tamil, Malay, Chinese and English. This will be of big help in targeting a lot more potential customers rather than sticking to just English or Chinese.
7. Video promotions
Dynamic content is one of the most popular trends in ecommerce today. No longer are you limited to presenting your products through images and words. You can also take a step further by using videos.
Video promotions can speak for your brand entirely. You can show how it’s being used, who’s been using it and how efficient it is. Just make sure you to make your videos as short and straightforward as possible. People are still impatient and can easily get bored waiting for the buffering to finish.
If there’s one thing people love, it’s free stuff. It makes them feel exclusive and special so what you can do is let your potential and current customers feel just that. How? By holding contests in your site!
Online contests are one trend that’s been popularized all over social media. Businesses have been giving away incentives to those who can in turn, help them grow their market and their profits. Whether you’re doing it on Instagram, Pinterest Facebook or in your site itself, make sure you give away prizes once in a while.
Trends come and go. What’s important is that you’re in the know and practice every effective trend before they wear out. Even in the realm of ecommerce, you should stay updated for you not to be left out and be forgotten by your market.